Approach
The strategy for ITVX can be distilled into four sentences. More people. More often. For longer. With more value. This strategy supported design decisions, and defined KPI's. Weekly drop calls and 24 hour feedback cycles keep much needed momentum and drove client buy-in. With proven experience in the broadcasting space we were able to define a clear sprint plan and build in high resolution from early in the engagement. This fostered a high level of trust, and allowed us to build a vision of ITVX fast with the neccassary support.
Outcome
Context
SInce 2015 ITV Hub had been the home to all ITV content. Despite success in Love Island and sports broadcasting, the perception of the brand was that of legacy TC soaps and less premium content. Alongside a new content strategy that included Britbox integration, ITV aimed to shift the perception of it's organisation and broadcasting. Launching a new service in time for the Qatar World Cup was an umissiable opportunity to engage a new audiance and shift perceptions. 173 days way from the World Cup, we began building a vision for a fresh brand, with a new subscription model and a host of new content and features.
Role
Myself and a design director led a design unit. Alongside briefing and supporting our design team, I was responsible for building and presenting bold work with a clear strategy to stakeholders. By the fourth week of the project we had nuilt so much trust with our key stakeholders that we were invited to present our work to 200+ ITV employees. Mid-way through the project there was an opportunity to unlcock another workstream. Alongside the streaming product, we engaged the ITV C-Suite in workshops designed to define the future of advertising on the platform. The outcome of these workshops were visualised concepts which have been used to drive design sprints and commercial strategy within ITV.
The UK’s freshest streaming service drives a 54% increase in streaming hours
W12 Studios
Design Lead
The UK’s freshest streaming service drives a 54% increase in streaming hours
W12 Studios
Design Lead
Results
+69%
streams per year
29%
increase in monthly users
+54%
increase in streaming hours
Context
SInce 2015 ITV Hub had been the home to all ITV content. Despite success in Love Island and sports broadcasting, the perception of the brand was that of legacy TC soaps and less premium content. Alongside a new content strategy that included Britbox integration, ITV aimed to shift the perception of it's organisation and broadcasting. Launching a new service in time for the Qatar World Cup was an umissiable opportunity to engage a new audiance and shift perceptions. 173 days way from the World Cup, we began building a vision for a fresh brand, with a new subscription model and a host of new content and features.
Context
SInce 2015 ITV Hub had been the home to all ITV content. Despite success in Love Island and sports broadcasting, the perception of the brand was that of legacy TC soaps and less premium content. Alongside a new content strategy that included Britbox integration, ITV aimed to shift the perception of it's organisation and broadcasting. Launching a new service in time for the Qatar World Cup was an umissiable opportunity to engage a new audiance and shift perceptions. 173 days way from the World Cup, we began building a vision for a fresh brand, with a new subscription model and a host of new content and features.
Role
Myself and a design director led a design unit. Alongside briefing and supporting our design team, I was responsible for building and presenting bold work with a clear strategy to stakeholders. By the fourth week of the project we had nuilt so much trust with our key stakeholders that we were invited to present our work to 200+ ITV employees. Mid-way through the project there was an opportunity to unlcock another workstream. Alongside the streaming product, we engaged the ITV C-Suite in workshops designed to define the future of advertising on the platform. The outcome of these workshops were visualised concepts which have been used to drive design sprints and commercial strategy within ITV.
Approach
The strategy for ITVX can be distilled into four sentences. More people. More often. For longer. With more value. This strategy supported design decisions, and defined KPI's. Weekly drop calls and 24 hour feedback cycles keep much needed momentum and drove client buy-in. With proven experience in the broadcasting space we were able to define a clear sprint plan and build in high resolution from early in the engagement. This fostered a high level of trust, and allowed us to build a vision of ITVX fast with the neccassary support.
Approach
The strategy for ITVX can be distilled into four sentences. More people. More often. For longer. With more value. This strategy supported design decisions, and defined KPI's. Weekly drop calls and 24 hour feedback cycles keep much needed momentum and drove client buy-in. With proven experience in the broadcasting space we were able to define a clear sprint plan and build in high resolution from early in the engagement. This fostered a high level of trust, and allowed us to build a vision of ITVX fast with the neccassary support.
Results
+69%
streams per year
29%
increase in monthly users
+54%
increase in streaming hours
Results
+69%
streams per year
29%
increase in monthly users
+54%
increase in streaming hours
Outcome
Outcome
Please note work on this site is private, confidential
and should not be shared. Thank you.
Please note work on this site is private, confidential and should not be shared.
Thank you.
The UK’s freshest streaming service drives a 54% increase in streaming hours
W12 Studios
Design Lead