I am a product designer with a breadth of experience. From physical retail experiences to digital products used by millions, I pride myself on a strategic approach executed with craft.

With 8+ years of experience, I've crafted customer experiences for renowned brands like ITVX, Verizon, Jaguar Land Rover, and McLaren. My expertise spans physical retail spaces to digital platforms, combining a visual design passion with strategic thinking and robust UX. Whilst studying I was nominated for a D&AD New Blood Pencil.

I am currently designing digital products with W12 Studios, before that I was designing customer experiences across physical and digital environments for Eight Inc.

AIxD

2022-Present

I contribute as design systems lead, optimising ways of working and defining visual output guidelines. I also explore ways of incorporating generative and AI technology and contributed to community workshops and events.

AIxD

2022-Present

I contribute as design systems lead, optimising ways of working and defining visual output guidelines. I also explore ways of incorporating generative and AI technology and contributed to community workshops and events.

W12

2020-Present

Joining as a product designer I now lead design units on a range of high-profile projects. Including the streaming platfrom ITVX and a digital transformation for the pharmacy CVS.

W12

2020-Present

Joining as a product designer I now lead design units on a range of high-profile projects. Including the streaming platfrom ITVX and a digital transformation for the pharmacy CVS.

Eight Inc.

2017-2020

As a communication designer in a diverse team with strategists, architects, digital, and brand designers, I often worked solo on projects. I contributed to client workshops, crafted presentations, and collaborated on concepts for brands like McLaren, TikTok, and Jaguar Land Rover. My role involved defining experience maps, generating ideas, and visualizing features in both physical and digital realms. I actively participated in meetings and workshops with stakeholders across Europe and the middle east.

Eight Inc.

2017-2020

As a communication designer in a diverse team with strategists, architects, digital, and brand designers, I often worked solo on projects. I contributed to client workshops, crafted presentations, and collaborated on concepts for brands like McLaren, TikTok, and Jaguar Land Rover. My role involved defining experience maps, generating ideas, and visualizing features in both physical and digital realms. I actively participated in meetings and workshops with stakeholders across Europe and the middle east.

Head

2016-2017

In a new internal team, I aimed to modernize the HEAD brand and its sports image. Projects included designing graphics for elite player racquet bags, art-directing product launch films, and creating graphic approaches for seasonal campaigns.

Head

2016-2017

In a new internal team, I aimed to modernize the HEAD brand and its sports image. Projects included designing graphics for elite player racquet bags, art-directing product launch films, and creating graphic approaches for seasonal campaigns.

Manasian&Co

2015-16

In a junior designer role with a small, mostly freelance team, I built internal digital/print tools for PwC and websites for a logistics company and an AI platform. Responsibilities involved animating assets, creating creative routes, and artworking assets for both print and digital.

Manasian&Co

2015-16

In a junior designer role with a small, mostly freelance team, I built internal digital/print tools for PwC and websites for a logistics company and an AI platform. Responsibilities involved animating assets, creating creative routes, and artworking assets for both print and digital.

Selected projects

Please note work on this site is private, confidential
and should not be shared. Thank you.

Norwich University of The Arts

2011-15

I left NUA with a 1:1 in Graphic Communication. Whilst studying I was awarded a New Blood Wood Pencil and acted as course rep.

NUA

2011-15

I left NUA with a 1:1 in Graphic Communication. Whilst studying I was awarded a New Blood Wood Pencil and acted as course rep.

Selected projects

Please note work on this site is private, confidential
and should not be shared. Thank you.

Selected projects

Please note work on this site is private, confidential and should not be shared.

Thank you.

Selected projects

Please note work on this site is private, confidential and should not be shared.

Thank you.