Context
With 118 million monthly active users, SonyLIV is a well known product, but suffers from poor audience perception. A buggy build, inconsistent brand expression and frustrating user journeys directly influenced poor NPS scores and declining audience share. The challenge for the next generation of SonyLiv was two-fold. One - To push the experience far enough that audiences recognised meaningful change. Two- Design a product that can be taken to market fast and w
Role
As Associate Design Director I led a design unit with additional freelance and motion support. My role involved defining the design direction and supporting the team in delivering, whilst building a client relationshiop strong enough to guide them through a bold shift in direction. Requirement workshops kicked off each sprint, and weekly drop calls were supported with executive presentations with the CEO.
Shifting the perception of an indian icon
W12 Studios
Associate Design Director
Shifting the perception of an indian icon
W12 Studios
Associate Design Director
Approach
A disjointed and poorly executed brand had built in inconsistency and poor quality to the design process. This was amplified by the many languages and communites an indian streamning platform cater for. Our first challenge was building a visual language that reflected the true SonyLiv brand, and reflectedtheir well regarded original content and marketing. This was supported by a simple and well crafted design library with a focus on details that will make the product expressive and recognizable. Icon sets were re-drawn, and navigation patterns that promoted fast exploration of a vast library were defined. Market leading features let down by poor executions (such as play-along game show) were optimised and re-built with the new library.
Outcome
Context
With 118 million monthly active users, SonyLIV is a well known product, but suffers from poor audience perception. A buggy build, inconsistent brand expression and frustrating user journeys directly influenced poor NPS scores and declining audience share. The challenge for the next generation of SonyLiv was two-fold. One - To push the experience far enough that audiences recognised meaningful change. Two- Design a product that can be taken to market fast and with a high degree of confidence.
Role
As Associate Design Director I led a design unit with additional freelance and motion support. My role involved defining the design direction and supporting the team in delivering, whilst building a client relationshiop strong enough to guide them through a bold shift in direction. Requirement workshops kicked off each sprint, and weekly drop calls were supported with executive presentations with the CEO.
Approach
A disjointed and poorly executed brand had built in inconsistency and poor quality to the design process. This was amplified by the many languages and communites an indian streamning platform cater for. Our first challenge was building a visual language that reflected the true SonyLiv brand, and reflectedtheir well regarded original content and marketing. This was supported by a simple and well crafted design library with a focus on details that will make the product expressive and recognizable. Icon sets were re-drawn, and navigation patterns that promoted fast exploration of a vast library were defined. Market leading features let down by poor executions (such as play-along game show) were optimised and re-built with the new library.
Outcome
Please note work on this site is private, confidential
and should not be shared. Thank you.
Please note work on this site is private, confidential
and should not be shared. Thank you.
Please note work on this site is private, confidential and should not be shared.
Thank you.
Shifting the perception of an indian icon
W12 Studios
Associate Design Director
Shifting the perception of an indian icon
W12 Studios
Associate Design Director