Redefining Barclays’ vision of retail, from transactional space to community hub
Eight Inc.
Designer
Outcome
Context
LifeLabs is an retail format that rethinks the purpose of physical banking for Barclays — a new type of innovation space, supporting customers as a trusted advisor and giving them the tools to moving forward in transforming their lives. The goal was to create a new type of space for customers. One they can use on their terms, in the most convenient way for them. To create a space that promotes constructive collaboration and puts Barclays back into the heart of communities of every kind. The challenge was to reinvigorate the Barclays brand and build on their heritage. To create a customer experience that matched modern fin-techs service and outperformced their services. These experiences needed to scale across touchpoint and be delivered by disconnected teams in a large organisation.
Role
During the engagement I worked within a cross-discipline team, in which we; identified and prototyped new services, defining content strategies, event programmes and designed new behaviours for staff. Alongside services, physical environments we also developed Barclays visual identity to help bring this vision to life and influencing Barclay's’ design teams going forward.
Approach
Following Eight Incs 'Experince Masterplan' methodology we hosted deep immersion sessions with different buisness verticals. This drove ideation, visualisation and ultimately a roadmap to making this real. During the relationship we identified and prototyped new services, definined content strategies, event programmes and designed new behaviours for staff. These spaces were rolled out to pilot sites around the UK, including Mayfair and Clapham Junction.
Context
LifeLabs is an retail format that rethinks the purpose of physical banking for Barclays — a new type of innovation space, supporting customers as a trusted advisor and giving them the tools to moving forward in transforming their lives. The goal was to create a new type of space for customers. One they can use on their terms, in the most convenient way for them. To create a space that promotes constructive collaboration and puts Barclays back into the heart of communities of every kind. The challenge was to reinvigorate the Barclays brand and build on their heritage. To create a customer experience that matched modern fin-techs service and outperformced their services. These experiences needed to scale across touchpoint and be delivered by disconnected teams in a large organisation.
Role
During the engagement I worked within a cross-discipline team, in which we; identified and prototyped new services, defining content strategies, event programmes and designed new behaviours for staff. Alongside services, physical environments we also developed Barclays visual identity to help bring this vision to life and influencing Barclay's’ design teams going forward.
Approach
Following Eight Incs 'Experince Masterplan' methodology we hosted deep immersion sessions with different buisness verticals. This drove ideation, visualisation and ultimately a roadmap to making this real. During the relationship we identified and prototyped new services, definined content strategies, event programmes and designed new behaviours for staff. These spaces were rolled out to pilot sites around the UK, including Mayfair and Clapham Junction.
Outcome
Please note work on this site is private, confidential
and should not be shared. Thank you.
Please note work on this site is private, confidential and should not be shared.
Thank you.
Results
100%
users
100%
users
Redefining Barclays’ vision of retail, from transactional space to community hub
Eight Inc.
Design Lead